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Luís Felipe | Branding Designer

I design how products are understood.

Positioning and brand systems for early-stage SaaS.

Not decoration. Not campaigns. The foundational layer that determines how your product is perceived before anyone reads a feature list.

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Featured Projects

Coupler.io project cover

Coupler.io

Repositioning a validated SaaS for an adjacent market.

Dimpna AI project cover

Dimpna AI

Conceptual AI system designed to help individuals organize fragmented thoughts.

Carried project cover

Carried

Positioning & Brand System for a bookkeeping SaaS built for small teams who are tired of fighting with QuickBooks.

Daylit project cover

Daylit

Positioning & Brand System for a compliance SaaS built for founders who got the procurement email and have no idea where to start.